Analysis Of Student Understanding Regarding The Etiquette Of Social Media Use In Islam Through The Market Place Activity Approach: Islamic Religious Education (PAI), Moral Subject Matter For Grade XI AT SMKN 3 KUNINGAN

Abstract

The rapid flow of information on social media often brings negative impacts such as hoaxes, insults, and inappropriate content, highlighting the urgent need for students to understand digital etiquette (adab) based on Islamic values. This study aims to analyze student understanding and evaluate the effectiveness of the Market Place Activity (MPA) method in improving learning outcomes and active participation regarding social media etiquette. This research utilized Classroom Action Research (CAR) following the Kemmis & Taggart model, conducted in two cycles. The subjects were 30 students of Class XI TKR-1 at SMKN 3 Kuningan. Data were collected through observations, tests, and questionnaires, then analyzed using the Miles and Huberman qualitative technique. Findings indicate a significant improvement between cycles. In Cycle I, learning mastery reached 72.2% with an average score of 76.8 (Sufficient). After refining strategies in Cycle II, learning mastery rose to 85% with an average score of 80.2 (Good). Student activity in expressing opinions also increased from a passive category (67.6) to an active one (75.0). The Market Place Activity method effectively enhances student engagement and understanding of social media etiquette in Islam. The integration of interactive approaches and visual aids contributes significantly to creating a proactive learning environment.